All case studies

MBO · E-commerce

Management Buyout completes for eCommerce group Gudrum

Published
Engagement
Management Buyout
Sector
Home & garden e-commerce

We are delighted to announce the completion of the Management Buyout of Gudrum Classics Limited, to the Managing Director, Gerrard Smith.

Gudrum trades across 3 websites, Garden Chic, Living Chic & Simply Log Cabins. With over 15,000 SKUs across the home & garden category, Gudrum is growing rapidly in the market. Their team of highly skilled buyers, marketers, customer services team & product specialists are passionate about what they do.

Managing Director Gerrard Smith, has acquired the company from the founding shareholders, Andrew Leadley and Sally Leadley.

I’m excited to be taking Gudrum forward on the next phase of growth for the Company, with my experience and the support of the wider team, I see a tremendous opportunity to grow Gudrum.

Gerrard Smith, Managing Director, Gudrum

After working with Gerrard for a number of years, I’m looking forward to seeing what the future brings for Gudrum under his stewardship.

Andrew Leadley, Founder, Gudrum

Christian Hitchen, Managing Director of Leyland Capital, and James Down, Partner at Hill Dickinson, advised on the transaction.

Next case study Project Illinois – Indicative Valuation ReportIndicative Valuation Report