TGI Sport becomes world’s biggest cricket talent agency with Insignia Sports acquisition
- Admin
- Jan 24, 2024
- 2 min read
TGI Sport, the agency owned jointly by Bruin Capital and Quadrant Private Equity, has announced the acquisition of cricket-specialist talent management firm Insignia Sports International.
Cricket stars such as Kieron Pollard, Rashid Khan, Jofra Archer and Sophie Devine will now join TGI Sports Insignia founder and managing director, Eddie Tolchard and his team based at Surrey CCC’s Kia Oval home, will now operate under the TGI banner.
TGI adds Insignia to its international network of recent acquisitions including European-based technology-led media rights and virtual production agency ISG, New York-based virtual advertising solution provider Brand Brigade, UK-based media sales agency Sportseen, leading Australian sports agency TLA and talent management company SFX Sports Group.
“We see TGI Sport as a natural fit to take Insignia forward and strengthen our offering and I am delighted to welcome Insignia founder and managing director, Eddie Tolchard, and his team to TGI Sport,” said Martin Jolly, global chief executive at TGI Sport.
“Adding Insignia’s talent to our existing client list will see TGI Sport become the leading cricket talent agency globally. This will maximise our presence in a sport that we are heavily involved in through player representation, commercial partnerships, media and technology.
“This purchase, coupled with the work TGI Sport already undertakes in cricket through our technology partnerships, digital teams, sponsorships, events and consultancy, demonstrates TGI’s commitment to the sport at all levels. With a client base that includes the ECB, Cricket Australia, the ICC, Cricket West Indies, Major League Cricket and Cricket South Africa, TGI Sport offers truly global solutions for any brand looking to invest in cricket.”
Christian Hitchen, Managing Director of Leyland Capital, advised on the transaction.
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Christian Hitchen
